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Monarch launch new Ibiza Service with Hed Kandi Club

April 18th, 2010 · No Comments · flights

The low fare airline Monarch has partnered up with dance club brand, Hed Kandi to launch a new service to ibiza this summer.
As part of the partnership one of the Monarch fleet will be painted in livery designed by Hed Kandi. Hed Kandi Cds will be available to purchase on the flights and Ministry of sound ( owners of Hed Kandi) Radio will be available whilst on board

A website has been set up at flykandi.com which will feature flights and hotel deals along with the latest information on the Hed Kandi club nights at El Divino in Ibiza town. The service launches in May targetting the youth and clubbing market. To support the launch there will be “flykandi” themed parties in London, Manchester and Birmingham, all locatons where Monarch fly out of. Monarch are to sponsor the 14 week hed kandi ibiza club season. Managing director of flyMonarch.com, Liz Savage said, “The launch of our new services to Ibiza has required a new direction for Monarch’s marketing strategy with the airline targeting a youth audience for the first time. “By partnering with such a stylish and credible club brand and communicating with their party goers through Hed Kandi’s channels and in their events, Monarch will quickly be able to establish itself as a leading carrier to Ibiza, offering low fares and a stylish service – all in keeping with Hed Kandi’s core brand values.”

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